Is it the only prerequisite for good company to have a great product? The response is no for most businesses. What is the reason? Since revenue generation needs potential buyers to understand the nature of a product, how and why it's better than the offer of a competitor. It is the duty of the marketing and sales teams to convey this knowledge. Usually, at the start of a possible sale, marketing has a dominant position. A marketing team may for instance, create a new radio campaign to promote product launch awareness. A sales team aims to conclude an agreement by directly engaging with and discussing their concerns. Collaboration is another benefit of the s ales and marketing departments. Good information and concept sharing between teams will boost performance and create a seamless experience for prospective customers rather than being run as separate units. Just follow up. Follow up. The lead created by a marketing department is followed up by a major sales feature. Effective ...
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